Price Optimization

Price is becoming the major marketing mix element given the ever increasing market competitiveness. We know pricing decisions are among the most important and tough to make. Throughout the years, we have built substantial pricing expertise using the appropriate methodologies for each individual business case. We offer evaluation of the price-demand-positioning relationship, with immediately applicable results in the form of demand curves and diagnostics.

We can support you with:

  • Evaluation of price sensitivity and elasticity
  • Identification of optimal price
  • Measurement of the true value of the product or service
  • Understanding customers assessment of the product value and their willingness to pay for it

LOGO branded tools:

LOGO#price – Pricing Solutions

Case Study: BG BRANDS IN THE WESTERN WORLD

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