Package Development & Testing

Package appeal and the ability to stand out from the rest of the brands is a key element of the successful marketing strategy. We offer tailored solutions, allowing you to capture and analyze information about all package-related aspect:

  • Perceived functionality
  • Convenience
  • Ability to preserve the product
  • Visual appeal

We support your decision making regarding package selection or improvement, including evaluation of packaging changes on existing brands or assessment of packaging alternatives for new products. Combining state-of-the-art methodologies, we predict the in-market success of your package concept and recommend possible improvement directions. With numerous qualitative and quantitative surveys conducted on the subject, we provide valuable insights and measurements for packaging optimization.

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