LOGO Research multiyear experience within Pharmaceutical and Healthcare sector guarantees proper approach to every project in tune with the need.
The wide project spectrum (new launch and market potential evaluation, concept and message testing, usage and attitude, promotion campaign assessment, image surveys) has evolved in various fields – from general OTC to highly specialized Rx products.
We go beyond ad-hoc projects by successful execution of tracking surveys for on-going KPI monitoring and analysis.
Our team has the relevant approach to all targets (physicians, patients, care givers, key opinion leaders) and applies a wide range of data collection methods (qualitative surveys – in-depth interviews, focus group discussions, online forums; quantitative surveys – CATI, F2F/TAPI, CAWI).
We cooperate both with Pharma players (from design to reporting) and with global specialized research and communication companies.
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